What is Avant-Garde?

a·vant-garde (French pronunciation: [avɑ̃ɡaʁd]); from French, "advance guard" or "vanguard") is a French term used in English as a noun or adjective to refer to any creative group of people (or work) active in the innovation and application of new concepts and techniques, whose approach and ideas are markedly experimental or in advance of those generally accepted; particularly with respect to art, culture, business and politics etc. Avant-garde represents a pushing of the boundaries of what is accepted as the norm or the status quo.  

Cultural Creatives: their Values (part 2 of 4)

December 30th, 2012


The values of ‘Culture Creatives’ are at the core of everything they do and how they chose to live their lives as they embrace diversity, ecological sustainability and a specific quality of life. By their very ‘being-ness’, their love for humanity and the planet, they are bringing about a cultural shift of newly emerging (integral) values, such as:

With these unique values and lifestyle choices, the ‘Culture Creatives’ are weaving a new cultural tapestry of how we see ourselves within the world today.

What’s interesting, 60% of the Culture Creatives are women, whose collective presence, may perhaps initiate (as some have suggested) the potential re-awakening of the global feminine energies, the goddess archetype. They seek to create more conscious communities; providing people with a sense of place and belonging; to come together and share authentic dialogue. Thus creating an opportunity to heal the planet by inspiring it to evolve and transform.

In their daily lives they embrace the practice of spiritual values that are outside of conventional everyday religiosity, seeking a more personal experience in relationship with ‘God, Allah, Buddha, Yahweh, Source, etc. The ‘Culture Creatives’ want more universal, practical spiritual principles with intrinsic values, rather than depend on the authority of any specific dogma or ordained individual [1].

What is most amazing about this subculture is that the Culture Creatives lack one critical element: they have no awareness that they are an emerging and already strong force within their society and more importantly within the world. The immense potential power lying dormant within such a movement certainly shouldn’t be underestimated, as they themselves, the business community and political world underestimate [2]. When this group becomes fully conscious and aware of its size and potentiality and starts to form a conscious web of connectivity, it’ll be like a butterfly effect of bright lights turning on across the planet, which could change the world in a very short span of time.

[1] Paul H. Ray & Sherry Ruth Anderson (2000) ‘The Culture Creatives: How 50 Million People Are Changing the World’

[2] Kamp, J., & Laszlo, Ervin 2004   “Any day without a new idea is a day lost” Ode Magazine